Choo Jiah Yi
Hi, I’m Choo Jiahyi, studying diploma in graphic design.
“There are three responses to a piece of design - yes, no or WOW! WOW is the one to aim for.”---Milton Glaser
This is the way I pursue my artwork design. It’s grateful that I am passionate about design, you can imagine that you can do your own interest every day, such a pleasure.
Work hard and smart at the same time!
Dunkin' Donuts
My design campaign's idea is Dunkin’ Donuts and will introduce “Creamy Donuts” series - a new variety of donuts combined with ice cream, chocolate chips, candy and nuts as topping (raisins, walnuts or almonds).
I’d decided to create this series because ice cream is a popular dessert that is welcomed by people from all walks of life.
In this campaign, I have selected 2 media solutions to develop my product which is print media and motion graphic advertisement.
Creamy Donuts
Dunkin' Donuts Creamy Donuts Motion Graphic Ad
Design Campaign
Click for more
Personal Artworks
Portrait Digital Illustration
One of the best artwork is digital illustration, I was satisfied with this project. Digital drawing was different techniques with drawing on paper, play around with layers effect, brush strokes, colour mixing and so much.
Portrait Color Pencil
The portrait was created traditionally with water colour pencil. I really enjoyed using colour pencils since I haven't used it for a long time. However, if looked in detail, few parts are out of position but it doesn’t affect the whole artwork vision.
Logo Design
Corporate Identity System
This project I apply simple iconic and graphic elements such as chemical test tube, ice cream and igloo to present this logo. In addition, this brand name was using my name to develop.
Typograpghy Booklet Design
The booklet is following the lyrics from a playlist - Better, sang by Khalid. Lyrics fonts design with colour and elements to create an artwork that shows the innate character.
