Yeo Hang Loong
Hello, I’m Yeo Hang Loong. Born in ‘95.
Innovative, daring, attention-to-detailed - are some of the qualities I deemed to possess.
Growing up, half of my life was spent playing video games. Some of my design’s core were always incorporated with inspirations and ideas from games - past or present. Telling a story that draws attention through weaving seamlessly on plot twist upon plot twist that kept audiences gritting their teeth wishing for more from their very seats.
There’s a saying that goes,
“Rather than hitting last, hit first. Hit hard - without mercy.”
Thankfully, I’m not like that because if I do hit first, then I’ll never learn what’s in store for me and end up embarrassing myself down the line.
Baskin Robbins
My design campaign aim to introduce a new take on the Classic-flavoured ice cream of Baskin Robbins as a drink. All 18 flavours of it. I find that majority of people actually prefer going for drinks rather than having ice cream even if ice creams are more ergonomically portable. But through what I’ve observed, when given the choice between a drink and ice cream, a few still goes for ice cream albeit hesitantly.
So, why not mash those two together and produce something entirely different yet similar on what people loved the most wholeheartedly.
Best way to start is always from the very beginning. And that’s why I chose the Classic-flavoured ice cream of Baskin Robbins.
Classic Flavour Drinks
Baskin Robbins Motion Graphic TVC
Design Campaign
Click for more
Show Reel 2021 - Yeo Hang Loong
Personal Artworks
Show Reel 2021
My Show Reel for the first half of year 2021. A culmination on some of my best works including Video Productions, Motion Graphics, Web Designs, Logo Design, UI Designs and Storyboarding.
Video Production:
Short Horror Film
My attempt on directing a horror genre short film. It was a fun experience working on this project. I learned a lot while shooting scenes especially at night. The lightings are a bit tricky to get right when you're half-awake. Also gain some of my very first crucial skills on video editing while in post production.
Mask - Short Horror Film - Yeo Hang Loong
Digital Illustration
My attempt on painting Lily Collins digitally. I don't quite like how it turns out. I think I'll redo this in my spare time.
Motion Graphic Ad
A motion graphic advertisement video design for SHOPEE’s 4.4 Mega Sale. The ad aims at promoting drawing tablets for the brand XP-PEN. Took me about a week to get this done. Not that impressed with what I did. Could have done better.
